"Is storage becoming IT’s Hummer?" asks The Register. Reporting from SNW Europe they report that as data centers reduce the power cost of computing, storage is poised to become the biggest energy consumer. Well that’s just the outcome SNIA hopes to avoid with their Green Storage Initiative. The efficiency race between computing and storage is one where we can cheer for both sides. Besides, as Jonathan points out, the distinction between computers and storage is blurring fast.
The Reg says that virtualization will be primarily responsible for reducing computing power usage through consolidation. Certainly the most effective way to save energy is to follow your mother’s command: "Turn that thing off if you’re not using it!" But I think the Reg is a bit premature in giving the industry credit for solving the problems of computing power usage. Yes there’s a lot of innovation in this area making data centers more efficient in many different ways. But there remains a lot of hard work to do by vendors and users alike.